Thomas
Marketing Director
Senior marketing background from a leading environmental consultancy. Thomas leads strategy, campaign performance and growth, translating installer goals into measurable lead flow.
About Arc & Alder
The Solar Growth Engine for UK installers.
We started Arc & Alder because UK solar installers deserve more than recycled lead lists and inflated promises. We deliver exclusive, verified homeowner enquiries, and back every one of them with a replacement guarantee.
Our story
We exist because shared, low-intent leads were killing installer margins.
UK solar is a market with extraordinary demand and exhausting noise. Installers were paying premium prices for leads sold to four competitors at once, chasing dead numbers, and quoting jobs that never converted.
We built Arc & Alder to flip that model. One installer per postcode. Every enquiry verified against real homeownership and intent before it reaches you. Our team books the call straight into your diary, so you spend your day in homes quoting jobs, not chasing leads.
The result is a growth engine that compounds for installers who care about their reputation, their team and their margin.
Precision over volume
We'd rather send you ten verified, intent-signalled homeowners than a hundred names you'll never reach. Exclusivity is our default, not an upsell.
Built for installers
Every page on this site, every campaign we run, every report we send is built around how installers actually work. Diaries full of quotes, not lead lists.
Skin in the game
Our risk-free replacement guarantee means we only win when you do. Bad leads cost us as much as they cost you, so we don't send them.
The team
Built and run by an operator and a finance brain.
We built Arc & Alder because installers deserve a lead partner that takes both growth and the numbers seriously.
Eduardo
Finance Director
Chartered accountant with experience advising businesses on financial performance and growth. Eduardo runs the numbers, the unit economics and the reporting installers actually trust.
Your growth, guaranteed
Every lead, 100% exclusive and verified, or we replace it free.
At Arc & Alder, every lead you receive is 100% exclusive and from a verified homeowner, guaranteed. If a lead doesn't meet your qualification criteria, we'll replace it free of charge.
- 100% exclusive to your area
- Verified homeowner status
- Free lead replacement
- UK-based support team
Limited regions remaining
Claim your area and start receiving exclusive solar leads.
One installer per postcode. Once your area is locked, no competitor in the region receives the leads we generate.